The quickest and easiest way to get sponsorship for your fundraising event is to use the Justgiving website
This website allows anyone, anywhere to sponsor you – and will even collect all the information that allows us to collect Gift Aid (an extra 25p for every £1). Justgiving then automatically sends us the sponsorship money, without the need for you to collect it in person – no more rushing round with paper and cash.
It only takes five minutes to set up a personalised page on Justgiving, following the steps available at our page: http://www.justgiving.com/weldmar/raisemoney
Once you have a page, you can help to boost your sponsorship by:
1. Personalising your message
The best fundraising pages tell a really good story. Let people know why you’re going to the trouble of raising money, and they’re much more likely to take the time to donate. Explain why Weldmar deserves support and what their donations will buy, for example:
- £10 – A donation of £10 provides essential clinical supplies for one patient for one day in Joseph Weld Hospice
- £20 – A donation of £20 provides an aromatherapy or massage session for a patient which will help to reduce anxiety and relieve pain and sickness
- £35 – A donation of £35 provides a visit by our occupational therapist to a patient in their own homes, enabling them to retain as much independence as possible through the provision of equipment and/or rehabilitation as their condition allows.
- £50 – A donation of £50 provides a physiotherapy treatment for a patient in our Wellbeing Centres or inpatient hospice or in their own home to help manage symptoms such as breathlessness or pain or to rebuild strength and mobility.
2. Add photos and video
A personal photo makes your page much more engaging. Even better – add your own Flickr photos and your own, or our, YouTube videos. It gives you lots of scope to be funny, imaginative and compelling and gives your supporters a good reason to send your page on to their friends.
3. Tell everyone about your page
Before you email your entire address book, ask your closest friends and family to donate first. An empty page can be a bit intimidating, so having a couple of donations on the page should encourage other sponsors. People tend to match the amounts already listed on the page, so if they’re generous ones, all the better!
Email your other contacts in groups – colleagues, running club, friends overseas, etc. – personalising your message each time. Include the Justgiving helpdesk email address (firstname.lastname@example.org), so anyone who has difficulty donating can contact them directly.
Use your own email system to set up groups, send emails to large numbers of people and keep your communications personal. Potential supporters are more likely to open an email that comes from you than an email address they don’t recognise.
4. Publicise your page
You can share your page on Facebook with the Justgiving Facebook app, and on your blogs and websites with the widget or badges.
Ask your company if they’ll link to your page from their website or intranet.
Put up posters in your gym, college, church or school too.
5. Put a link in your email signature
Add your page’s web address to your email signature. That way, every email you send raises awareness of your fundraising and attracts more donations.
6. Keep your page up-to-date
Post regular updates on your progress and upload new photos. It gives people a reason to come back to your page and encourages them to donate again or to send your page on to their friends.
7. Send a follow-up email
Be persistent. It takes more than one round of emails to reach your target. You know what it’s like – people mean to donate, but sometimes they don’t quite get round to it on the first request. Remember to thank the people who’ve already supported you, and to ask them to send your page to their contacts.
8. Personalise your thank-you
You can edit the thank-you email that Justgiving automatically send to your donors by going to your account and clicking on ‘Do some basic page editing’. Make sure you encourage people to send your page on to friends who might be interested in sponsoring you.
9. Contact your local media
A few lines in the local paper or an appeal on your local radio station can really help. By going straight to your Justgiving page, readers and listeners can sponsor you really easily. The Fundraising Team can help with this – contact us on 01305 261800 or use our online contact form to ask for advice.
10. Keep fundraising after your event
Around 20% of donations through Justgiving come in after people finish their event. So keep fundraising once you’ve crossed the finish line – it’s a good chance to email an update and a final appeal! Your page will stay open for three months after the date of your event.